Thursday, May 23, 2013

Planning Super Food When It Comes To All People

By Penny Oleson


Steven M. Neil is a name that you probably haven't heard before. But he's the CEO of one of the top food companies in the world. Diamond Foods has a 10% share on the snacking market. That's massive when you consider how many products there are. His unique innovations have been instrumental in the company's growth.

Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.

One of the first things that he did, was to help provide more variety to the Emerald Nuts brand. While it was already successful, he ensured that they changed to become more of a health brand as well. Thereby opening themselves up to the health crazes.

A big part of his success at Diamond are the new brands that More information after the jump helped them acquire though. There are several food companies he's responsible for acquiring, leading to an even larger hold on the snack market than before.

By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.

After that, www.youtube.com/channel/UCoEYIinKamRofv1eTvSogzg acquired Kettle Chips. This moved them into the potato chip business. This allows them to compete with some of the biggest brands around, like Lays which are much more well known in the snack industry.

That led to another attempt, that would ultimately fall unsuccessful. They attempted to buy Pringles, but in the end the deal didn't go through. Through it is a testament to what Steven Neil has accomplished, that it was a realistic venture.

Yes, Steve Neil has taken the company a long way. He's done a lot to make sure Diamond are the food giant that they are today. With a huge hold on the snacking market, he's set the company up to take their success even further than ever before.




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