Snack foods are everywhere these days. But it wasn't that long ago that they weren't as prominent. Companies like Diamond Foods have done a lot to ensure you have the convenience you're looking for in your snacking. Through innovations from CEOs like http://www.whitepages.com/name/Steven-Neil, they've come a long way.
From rather humble beginnings as back as far as 1912, originally this was just a ploy to sell walnuts. A few walnut farmers had gotten together, to form a bigger conglomerate, that would make distributing the nuts easier, and more cost effective.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that Steven Neil provides consulting carried out when they acquired the Pop Secret popcorn company.
These days, you've definitely heard of what this company has to offer. You've definitely heard about their snacks, and more than likely indulged yourself once or twice. They are ever growing as well, even trying to acquire other companies such as Pringles.
From rather humble beginnings as back as far as 1912, originally this was just a ploy to sell walnuts. A few walnut farmers had gotten together, to form a bigger conglomerate, that would make distributing the nuts easier, and more cost effective.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that Steven Neil provides consulting carried out when they acquired the Pop Secret popcorn company.
These days, you've definitely heard of what this company has to offer. You've definitely heard about their snacks, and more than likely indulged yourself once or twice. They are ever growing as well, even trying to acquire other companies such as Pringles.
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